Recent data on Facebook (FB) shows that teenagers have been losing interest in Facebook for years now.
Facebook usage amongst teens has decreased from roughly 60% in spring 2016 to just 27% in fall 2021.
Teens spend an average of 4.2 hours per day on social media, according to Piper Sandler.
And they're simply just not choosing Facebook.
The time teens are spending on Facebook is down 16% year-over-year.
And only 2% of teens rate Facebook as their favorite social media platform.
All the while, the rate at which young adults are signing up for the platform is slowing.
Having young people use the app is critical to Facebook (the app's) long-term growth.
But even though Facebook, the app, is experiencing this decline amongst young people, it shouldn't be much of a problem for Facebook, the stock.
Instagram, which is owned by Facebook, is still the most popular site among teenagers.
According to Piper Sandler's poll of 10,000 kids from 44 states, more than 8 out of 10 use Instagram at least once a month.
And then you have the rest of the social apps in the “Facebook family” – including Messenger and WhatsApp.
On its most recent Q3 earnings report on Monday, Facebook said its monthly active users totaled 3.58 billion – up from 3.51 billion in Q2.
The stock was up as much as 3% in after hours trading.
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